Have you ever passed a restaurant on your way to work, but didn’t realize it was there because of ineffective signage? It’s a common mistake—and an expensive one for businesses. A recent study found that 60% of American consumers have driven past a business they were unaware of because of poor signage. Even if they do figure out the address later, many have already lost their appetite or their urge to explore what’s new in town, and have moved on to more clearly identified destinations.

Effective signage is like a silent salesperson that connects your business with passersby every day. From pylon signs to billboards, bus benches to window graphics, outdoor signage helps your brand communicate its offerings and create a tangible connection with passing motorists and walkers.

There are a number of factors to consider when selecting the right outdoor sign for your business, including the space at your disposal and your communication goals. If you have a large area to fill, a pylon sign, awning or billboard may be appropriate; if you’re working with a more limited space, a pole banner or window graphics could make an impactful statement for your brand.

Outdoor signs are designed to capture attention at first glance by using high-contrast colors and lighting elements. They are meant to be instantly recognizable and stand out against the backdrop of surrounding environments, such as busy roadways or storefronts, so they can convey a concise, branded message that aligns with customers’ existing knowledge of your business.

A great outdoor sign draws attention, but it also inspires onlookers to learn more about the information it’s conveying, helping potential customers understand what you’re offering and how you can help them meet their needs. A well-crafted sign isn’t just an advertising tool—it’s a visual expression of your company’s unique identity and values, and it’s essential for establishing a long-lasting relationship with your customers.

The Corpus Christi Sign Company offers an expansive selection of outdoor signage options that can enchant your audience and elevate your brand. Our team of experts can help you choose the best type of signage for your business, taking into consideration the location, your budget and your communication objectives. Let us show you how outdoor signs can transform your business, from pylon signs and billboards to awnings, window graphics and everything in between.